PSA Plan Worksheet

1. What issue/ topic did you choose? Digital Security
2. Why is this important? This is important because everyone needs to know how to be safe online. 
3. Who do you want to reach? (target audience) Anyone who uses the internet and all of my classmates
4. What is the behavior your looking to change? Ignorance to serious matters like behavior towards putting things online.
5. Why doesn’t the audience already engage in this behavior? MAny do not know what the consequences would be or choose to ignore them.
6. What emotional appeal can you make? Show the negative consequences and the problems that they cause to someones social and emotional life.
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives. The example i plan to use is the consequences of a girl who posted inappropriate photographs of herself and got, to put in an appropriate manner, "taken advantage of sexually."
9. Where are they? (setting) school, house, street
10. Who is there? (characters) Girl, pervert.
11. What’s’ going on around them? ( ambient sound)
12. What are they saying? (dialogue)
13. Who is message brought to you by? ( Station; organization)